UNNATI

A SUSTAINABLE AGRICULTURE INITIATIVE

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As India’s demand for mangoes grows, so does the need to increase per acre yield on a long-term and sustainable basis. Project UNNATI addresses the need by creating farmer training programmes to enable adoption of the Ultra-High Density Plantation (UHDP) technique.

Project UNNATI is a unique partnership with farmers to demonstrate and enable adoption of Ultra-High Density Plantation (UHDP) technique for growing mangoes. The project encourages sustainable and modern agricultural practices that help in doubling the mango yield, thereby increasing the income of the farmers. UHDP is an innovative farming technique that leads to mango orchards attaining their full potential in only 3-4 years and also allows nearly 700 trees to be planted in an acre instead of the conventional method of planting 60 trees in an acre. It improves per acre productivity of the crop, thus increasing the annual income of the farmers. All this while simultaneously decreasing the quantity of water used per kilogram of mango produced.

The programme uses special buses with in-built classrooms to provide training in adopting UHDP technique in mango farming right at the farmers’ doorstep which can help them double their mango yields and thus significantly improve their livelihood. The project has an investment outlay of more than 50 crore rupees. This project is currently operational in 3 southern states of India – Andhra Pradesh, Tamil Nadu & Karnataka.

ULTRA HIGH DENSITY PLANTATION OF MANGO

Ultra-High Density Plantation technique has been developed by JISL with the help of its scientists and agronomists. This technology was first demonstrated on our own farm in Jalgaon and Udumalpet. The results were promising, and after achieving success there, we decided to help the farmers adopt this technique on their farms.

UHDP process requires mango grafts of commercial varieties to be planted close to each other. Special techniques of pruning, fertigation, irrigation and growth promotion leads to a balanced growth of mango orchards with a sufficient number of branches and shoots. Special care for nutrition management and pest control are also undertaken. Together, these modern techniques enhance the produce by as high as 200%, as compared to traditional plantation methods.

mango garden
Major objectives of the initiative were:
  • Raise the farmers’ income and help alleviate poverty
  • Use innovative methods of cultivation which lead to higher productivity, lower operating costs & increase utilisation of inputs, including water and nutrients
  • Improve agricultural, economic, social & environmental sustainability by promoting good agricultural practices
  • Enhance crop productivity by 2-3 times
  • Devise an efficient mechanism to buyback produce
  • Provide training to farmers in the latest hi-tech agricultural practices
Major components of the project are:
  1. Ultra-High Density Plantation of mangoes
  2. Extensive farmer training with the help of audio-video aids inside specially-fitted UNNATI training buses
  3. Implementation of JAIN GAP
  4. Soil and water testing for the farmers
  5. Providing good quality planting material
  6. Free agronomical guidance to the farmers by our extension team
  7. Training imparted to rejuvenate old and mature orchards
HOW PROJECT MAHA UNNATI IS HELPING FARMERS
Application of JAIN GAP on the farmer’s field

With the application of Jain Farm Fresh Foods Limited GAP, we are trying to help farmers increase their productivity, lower operating costs and optimise the use of pesticides/ insecticides. Agronomical support is being provided to the farmers with the help of experts appointed by us, right from sowing to harvesting.

A total of 13840 farmers will be covered under this project, and UHDP mango will be planted in 25000 acres in the next 10 years. To help farmers get the maximum benefit by adopting the UHDP technique, we also provide soil and water analysis at our Chittoor laboratory. To further show our commitment to the farmers, we provide them with disease-free planting material as a first step to growing best quality mangoes.

mango trees
MOBILE TRAINING BUSES
Application of Jain Farm Fresh Foods Ltd. GAP (Good agricultural practices) on farmer’s field

Specially-fitted mobile training buses are used in training farmer to increase productivity with the help of rejuvenation techniques like pruning, grafting

bus
REJUVENATION OF OLD ORCHARDS

Project UNNATI not only focuses on UHDP implementation on new fields but also tries to revive old orchards with help of rejuvenation techniques. The project provides technical advice to the farmers through mobile trainings, field extensions & demo plot visits. All this support is given free of charge to the farmers.

classroom-training
Farmers-meet
MECHANISM OF BUY BACK OF PRODUCE

With the application of all processes and procedures, Jain Farm Fresh Foods Limited strives to help farmers increase their productivity and raise their income level. At the same time, we try to protect the farmers from price fluctuations. We have established a mechanism of buyback of produce at a pre-fixed price so that the farmers are secured against market fluctuation of prices. We also try to achieve inclusive growth by providing higher employment while simultaneously achieving greater ‘food security’ which results in optimisation of operating costs and higher efficiency per unit of input applied

SUCCESSFUL JOURNEY OF PROJECT UNNATI
  1. Over 2200 farmer have been trained by the UNNATI Bus in the last 5 years in Chittor/ Kuppam district of Andhra Pradesh only
  2. Over 1000 new UHDP mango orchards have been established in 3 states
  3. Procurement of traceable and sustainable fruit directly from the farmers started in Andhra Pradesh
  4. Trust and loyalty building measures were initiated by our extension team by providing free crop guidance and training on good agricultural practices (Jain Farm Fresh Foods Limited GAP)

We envision a future which brings back the golden years of agrarian productivity. We are working towards this by increasing our contribution to the economic and social welfare of the farmers and promoting environmental inclusive practices. UNNATI is one such small initiative to kick-start this revolution.